What is IPTV?
IPTV is defined as a digital television service delivered via an IPTV network infrastructure. IPTV is often delivered in conjunction with
Video-on-Demand (VOD) and other non-television services such as Voice-over-IP (VOIP) and other Internet services such as Web and
While IPTV is still in its infancy, the widespread residential uptake of broadband Internet has paved the way for IPTV to be a
viable (and inexpensive) entertainment media of the future.
The viewer can enjoy linear real-time programming or engage in personalised interactive services, such as games, e-learning, shopping (XOD)
or enjoy selected movies as part of video-on-demand service. Programs can be recorded on the set top box.
IPTV is not the low-resolution, sometimes jerky video that is commonly broadcast on the Web. It is high quality, high resolution video that will be well received by viewers.
Novel Media is working with tier 1 Telcos to provide a solution for delivery of content in a closed circuit environment on top of current DSL infrastructure. This means we are able to ensure that video content has priority while travelling through the myriad of Telco networks.
Novel Media can develop a platform capable of delivering a SD quality service to ADSL 1 customers and HD quality to ADSL 2 customers.
We also have a technical solution to deliver true VOD services allowing customers to begin watching video content at the moment they choose.
The technology behind IPTV is hidden from the viewer. From a customer's perspective, IPTV is similar to cable TV or direct-to-home (DTH) satellite service in the sense that he or she watches programming on a TV set, but also on a PC, even while travelling on a laptop.
The customer can select channels using either a TV remote control or a computer mouse. With the aid of an Electronic Program Guide (EPG), the viewer selects a channel using a remote control and TV display.